Tag Archives: twitter

The Twitter Story

In less than 140 characters, there is a funny little story that is topical and pointing out some of the funny characteristics of Canadians (very polite and that we are big fans of rapper Jay-Zed).

So why are we so hard on kids that they “overshare” on social networks?  Much of what they do would be considered a short “story” that they are often telling in 140 characters or less to an audience.  Stories have been, and always will be, an important part of our world.

There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. —Ursula K. LeGuin

The mediums to tell these stories have not changed; they have expanded.

In the recent article, “Twitter is the New Haiku”, the author shares Twitter CEO Dick Costolo’s belief in the artistry that can come from a simple tweet:

“Sometimes I get asked, ‘Don’t you feel that the 140 characters has meant that people don’t think about things deeply anymore?’ The reality is that you don’t look at haiku and say, ‘You know, aren’t you worried that this format is going to prevent people from thinking deeply when you can only use this many words and it has to be set this way?’ I think that people develop language for creatively communicating within whichever constraints you set for people.” Dick Costolo

The author then continues to discuss that with this type of communication, less can often mean more:

“The power of communicating in fewer words is that those words mean more, and in their best forms, those words can inspire thousands more in discussion and speculation.” Emma Green

So are all tweets powerful stories?  Absolutely not.  A lot of what is shared is absolutely terrible, and many would say that Twitter is really harming our use of language.  Yet more people are moving to Twitter to share short stories that often turn into something more:

More recently, Twitter, too, has been coopted as a tool for fiction. Last year, Jennifer Egan wrote a short story in 140-character nuggets, which were posted on Twitter before they were published in The New Yorker as “Black Box.” A few months later, novelist Elliott Holt wrote her own Slate opined. “With its simultaneous narrators and fractured storyline, this is not the kind of tale that could march steadily across a continuous expanse of white space. It’s actually made for the medium.”

The major difference with something like Twitter is that it immediately can give our students an audience.  Looking at the traditional time it takes to publish a book, it can almost take a year from the moment it is finished until it is ready for an audience.  I am not saying that it is not a worthy endeavour to try writing a book, but we live in a world with multiple opportunities to try different mediums.  We do not have to focus on one.

Almost 700 posts into this blog, I first found my voice through Twitter, which expanded into a blog, and may now expand into a book next year.  By learning to use the first medium. it helped build my confidence in expanding to the next.  The ability to share short little messages and stories, has helped me to move to actually expanding my thoughts.  Wouldn’t starting with the 140 character story be a good start for our students?

cc licensed ( BY SA ) flickr photo shared by Wesley Nitsckie

Learning From the #Twitter Archives

cc licensed ( BY ) flickr photo shared by petesimon

It started with this tweet:

That was my first tweet ever, using a medium that I had heard about but never really understood.  No Twitter handle, no hashtag, and actually thinking that my brother Alec would be the only “Alec” that I would possibly get an answer from.

Now that many (if not all) people are able to download and learn from their Twitter archive, I took the opportunity to look at some of my progression through Twitter, and to actually go back and revisit some of the things that I shared, and how I shared.

The first month that I looked at, was September 2010, the month that I lost my best friend Kobe.  I saw people rallying around me, caring for me, and checking in.  What was hardest to look back on was how I had the false hope that it might be just a routine visit to the vet that day:


With family so far away, I reached out to strangers a lot that month. 1,612 times to be exact. At a time when I wanted both to be close and far from people, Twitter and all of the people that I had connected to were seemingly comfort.

I also look at what I have learned, what never panned out (I got that invite to Google Wave, but I never understood how to use it), and some people I got to help (I actually made sure Jesse McLean changed his handle to something more user friendly).

A few things…

First of all, it is pretty amazing to have these little snapshots of my life saved in this archive.  To be able to go through my tweets and look at how I was when I struggled, excelled, or was somewhere in the middle, is pretty remarkable.  I actually found myself laughing and crying going through my own tweets, just in aww of how I have grown in the last few years.

Secondly, I am quickly reminded of how we all start somewhere.  Over 52,000 tweets later, I am pretty comfortable with the medium and treat tweeting almost like I would texting.  I don’t sit and contemplate what I am going to put out there anymore; tweeting has become second nature to me.  But it isn’t for everyone and we have to recognize that if we really want people to see value in this medium, you have to get them to care about it in the first place, and then work with them to help them to understand how they can use this it.

Finally, I learned that I not only have a voice, but that I have a voice that can matter.  I often talk about how we all live in a world where we all have a voice, but I do believe that we also live in a world where everyone’s voice can make a difference and Twitter is one of those places where our voice can be heard.  Maybe by 10 people, and maybe by a 1000, but it can be heard.  Through my tweets, I saw my confidence and learning grow, while also learning to connect with some amazing minds.  That experience made my voice grow stronger, when I once believed that nothing I said in that space would ever really matter.

As educators, we have to learn and understand that our voice does matter, not only for ourselves, but so that we can properly relay that notion to our students.  If we can teach them how their voice matters from our experiences, can you imagine how powerful their voices might be?

Does Twitter Improve Education?

cc licensed ( BY SD ) flickr photo shared by Ed Yourdon

There has been post after post acknowledging how educators love Twitter while also encouraging others to use it themselves.  With that though comes skeptics (as there should be), questioning whether the use of Twitter is beneficial to educators.  I have thought about that question  a lot and I can give a definitive answer: yes and no ( I am 100% certain of this).

So to prove this, we have to look at a few things.  First off, we have to look at how educators are using Twitter.  Simply signing up for Twitter doesn’t improve anything in your classroom (similar to the notion that having a Twitter account will make people do inappropriate things and cyberbully).  It all comes down to the use of it.  I offer two scenarios in my own use of Twitter below.

Scenario ABeing on Twitter for the sake of being on Twitter

When I first started Twitter, my first follows were my brother, Shaquille O’Neal and every other Laker related Twitter account I could find.  Although I liked talking to my brother, I was more worried about seeing what was happening with my favourite basketball team.  Then about two weeks I quit using twitter and then thought to myself, “How does this improve teaching and learning? Whoever thought that is seriously crazy.”

Scenario B -Using Twitter to follow and learn from other educators

A year later, I went back to using Twitter in a totally different fashion and followed educators, found some great information on things that were happening in classrooms and schools, and it took my learning to a different level.  I started trying different things and engaging in conversations that sometimes took place on Twitter or went to another space because of Twitter (blog, website, webinar, etc.).  I started learning about things in an abundance, but also started to question educational trends (flipped classroom, BYOD, interactive whiteboards) because I felt that I had built enough knowledge to feel comfortable wondering aloud about these trends.

So here is the thing when people that actually use  Twitter challenge with the question, “does Twitter improve education?” The first thing that I do when I see this question, is look at their Twitter stream, who they follow, and how they participate.  I have seen an educator who follows no one other than 3-10 people openly pose this question, while another educator who asked this spends the majority of his time discussing travel and talking about things that really have little to do with what is happening in schools (on Twitter).  I am not criticizing their use of Twitter or their knowledge of teaching and learning (I actually learn a lot from both of them while they may not learn much from me), but I am guessing that they probably don’t see the difference Twitter can make on the profession based on their own use of the service.  When we actually experience Scenario B, it seems we are more likely to be an advocate for others to jump on the “Twitter Train”.

Yesterday, in my own school division, teachers in numbers not seen before, were sharing what they were learning and connecting with others on our  professional development day.  It was fantastic to watch and I was glad to see what was happening around the school division, while watching this group of educators engage in further conversations regarding their learning.

So to me, ultimately here is how you can find out if Twitter “works” for improving education. Ask someone who uses it about their engagement in their own learning and if that has changed because of Twitter.  If you were to ask me, I would tell you that jumping on Twitter and using it how I do now, it has engaged me in my learning more than I have ever been in not only my career, but truly my life.  I explore things that I am interested in, and I am exposed to ideas that I would not have heard of otherwise.  If you ask someone else the same question and they say their use of Twitter has not engaged their learning, well then you have a different answer. Both yes and no, which honestly is fine to me.

If you are looking for a “number” as evidence, I don’t have one.  All I have right now is stories and experience  and to be honest, I am not sure that I need much more.  Engaging in Twitter will work for one person, and will not work for another depending upon their use of it. But if I am engaged more in my learning than I ever have been, while also sharing what I am learning with others, doesn’t that say that “Twitter” works? It does to (and for) me. Do we really need more data?  If more teachers focused on being true lifelong learners while sharing that learning openly, don’t you think education would improve?  I know what I would put my money on.

UPDATE: As I don’t want to give the wrong impression, and based on the comments on the blog and Twitter, the title should have been adjusted to “Does the USE of Twitter Improve Education?”, as that is what I am really discussing in this post.  As many have already shared this, I have chosen not to change the title so that people don’t feel what they have shared is being misrepresented. Thanks for the comments so that I could add this note and clarification.

Why I try to follow every teacher I can on Twitter

cc licensed ( BY ) flickr photo shared by stevegarfield

Tony Baldasaro wrote a blog post yesterday that is getting a lot of attention regarding why he “unfollowed 5000 people on Twitter” and how he is going back to starting over.  There is a lot of powerful thoughts in his post on how we actually connect with each other in this space:

As I pressed unfollow 5,000 times, I realized that I didn’t know most of the folks that I was unfollowing.  Actually, it was more than that, I had no clue who these folks were.  They were complete strangers.  I literally had no connection to them, which, in hindsight, should not have been a surprise.  As I said earlier, I didn’t “pay any attention to them” how the hell would I actually know them.  It did hurt to unfollow folks who brought great value to my life, but I knew if I was going to do it, I had to fully commit.

Now I don’t want to say Tony is wrong, and from my several meetings with him I can tell you he is an awesome guy,  but I do want to offer a different perspective.

Several years ago when I first started Twitter, I thought, like many do, that it was probably the dumbest thing ever.  I used it randomly, followed some educators, but mostly celebrities, because I didn’t understand how it could improve me as an educator.  My brother and others asked people to blindly follow me to help me build a network even though I had nothing to contribute in that space.  It was not that I had nothing to contribute, but that I just didn’t really understand how I could do it on a social network.  So people followed me and I offered nothing other than a wise-crack here and there.  Then after a couple of weeks I decided to take a year sabbatical from the space :)

A year later, I was coaxed into trying it again and people blindly followed me knowing how I easily gave up on it in the first place.  I actually decided to give it a legitimate try and quickly I was hooked.  I was amazed at how much I learned from others and how open people were to connecting.  I remember sending out a google form and having people share and reshare a tweet that showed my staff the power of Twitter for professional learning.  I look back at that post and some people that helped have become good friends and some people I still don’t even know.  Yet they were all willing to help some guy from Canada who was trying to help his staff.

I even watch today as my brother asks people from his network to help him get others connected:

Him asking for this help while only following a select few would be hypocritical in my opinion. (He follows over 13,000 people.)

The network that I have connected with on Twitter have helped me through some tough times.  When my first dog Kobe passed away people supported me from wherever they were in the world to make it through a difficult time.  When I was dealing with some personal issues, again people rallied around me and either tweeted, commented on my post, or emailed me directly to offer stories and support.  Some I knew and some were total strangers, but all were willing to help.

Currently, I follow over 8500 people on Twitter and that count will continue to grow.  I rarely look at my “home” column because, as Tony mentioned, it moves way to fast.  I use hashtags and lists to find information I am interested in.  Every once in awhile though, I take a peek at that home column (interestingly enough, that is how I found Tony’s blog post) and find something amazing, or see someone I follow asking for help.  Either I try to help them myself, or “Retweet” them to help them find a connection.  If I didn’t follow them, I wouldn’t be able to do that.  I do this because so many people have done this for me.  Although it is my “Personal Learning Network” it is not just about what I take from it, but also what I can give, not only in information, but in facilitating connections and offering some help.  I am, as all educators are, extremely busy, but when I can help, I try to do my best.  We are all teachers and we all should focus on what is best for kids.

I look back at when I started and if people look at what I had actually contributed, no one would have followed me.  I think they looked at what I could contribute in the future.  I remember this summer when someone with 15 followers and 26 tweets, helped me out a great deal.  If I used Tony’s way, this would have not happened.

Now some of you may be reading this that I am not following on Twitter and if that is true, I apologize.  I don’t use a “follow back” function because I do limit my network to mostly teachers (yes, I do follow Justin Bieber), and do not really care to connect with companies.  I also don’t check who unfollows me because I don’t really know how that would be helpful to me in any way. I do follow people that don’t follow me because I can still learn from them. The only reason I wouldn’t follow someone is because I find them offensive.  I try to look at who follows me when I have an opportunity, and follow them back if they are an educator because I know that I can probably learn something from them.  But unfortunately, sometimes I miss people and when it is brought to my attention I am often quite embarrassed.  Allie Holland, Jimmy Casas, and Diana Williams are all people that I didn’t realize that I wasn’t following, yet I have learned a ton from them in a short time and actually would consider them friends now.

Although there are some tweeters that I look at daily, Tony could have done what he was talking about by simply creating a list of his favourite tweeters and inserting that column into Tweetdeck.  It really is that easy.

I have learned over and over again, that I have no idea who I can help, who can help me, and who I can be the connector for between two separate parties, so I do my best to follow as many teachers as possible.  You do not have to be a prolific “Tweeter” to help me become a better educator although your sharing does help.  A ton of people trusted that they could learn from something from me a long time ago when I had contributed very little, so I am going to continue to do the same.

Typical Friday Night?

While waiting for my flight to Adelaide late on a Friday night, I caught these two tweets:

Two teachers from our school division, that are from two different schools, talking about connecting with classrooms across North America.  The world is shrinking.



Don’t Use a 2.0 Technology in a 1.0 Way

cc licensed ( BY ) flickr photo shared by jurvetson

“And that’s the grand dilemma of social networking: it’s intended to allow participation, to let companies and individuals all engage and interact, but all too many are one way channels, broadcast media where responses or engagement is ignored completely.” — Dave Taylor

Many organizations or schools are starting to get on the Facebook and Twitter bandwagon and seeing the importance of having a presence on the largest social networks. Yet, there is much more to Twitter than having an account, and unless you are Justin Bieber, you have to change your mindset to make meaningful use of social media.

The old-school philosophy of communication lent itself to making a fancy website so that you had a nice Web presence. Not only could you look flashy on the Internet, but there also was great opportunity to share key messages, events and happenings from your school. This was a step up from what many had done previously, and it was great for a prospective student or parent to look up information on a school before committing to be part of that community.

As we have progressed, not only in our use of technology but also our understanding of effective leadership, we know that communication includes effective talking but, more importantly, listening. Being able to hear what is being said from those we serve is extremely important to how we develop our schools, and the conversation is extremely valuable. Yet, many schools and organizations use social media in the old fashion: sharing information but not having a conversation. In reality, just because you have ears doesn’t mean you are listening.

Many businesses have a 1.0 mindset. They have a Twitter account to share sales, events or whatever with customers, and because of that type of information, they do have many followers. Yet, having followers does not mean that you have people who “buy” what you do or whom you are; they use your service because they have to, not because they are loyal. Schools should think about that as well. Would a parent or child want to stay in your school if there was another choice?

Recently, I wrote about United Airlines and its lack of response when dealing with my concerns about service. Its Twitter account seemingly is only about sharing information, not connecting with customers. The more savvy someone is with social media, the more frustrated the person will become with this approach, and if he or she has another option, the person will take it. Yet, someone such as Calgary Mayor Naheed Nenshi learned how to not only use Twitter but also to use it effectively to build his brand and win an election.

Ultimately, this is not about having a Twitter or Facebook account but about how we use it and about rethinking the work we do and how we connect to those we serve in our schools. Having a website on which YOU communicate while watching parents use a Twitter account through which THEY communicate doesn’t make sense anymore. We need to not only get into the same room but also talk when we are all there.

This post was originally shared on the SmartBlogs site.

Humanizing Our Organizations Through Social Media

cc licensed ( BY ) flickr photo shared by Alyssa L. Miller

Social Media is becoming dominant in every facet of our society.  I remember years ago, walking into a church for a concert and seeing on their TV screens, links to their Facebook and Twitter pages and them sharing ways that  you could connect to them.  It was interesting to think of an institution that is usually known for being so steeped in tradition, thinking of ways they could use this new technology to connect with people that live in an ever-changing world.  Yet we still see many schools and school districts fearful of what social media can do in a negative manner to possibly the way they do their day-to-day “business” or even the impact it can have (in a negative way) on their reputation.

As more organizations outside of school begin to embrace social media, we have to think about what the purpose of using social media is and how we can learn from others.  This technology has proven to be an effective way to learn openly, but there is also an opportunity to create a deeper connection with those that we serve.

Culture of fear

As society changes, schools need to change with it.  We have to model how we continue to grow and learn.  Yet many schools are extremely fearful of using social media or are pushing the idea aside as if it were a fad.  As I have traveled around to many different schools, I have been frustrated by the blocking of social media sites from not only students, but staff as well.  We cannot simply flick a switch and say “go”, but as Greg Whitby stated, we need to “start moving yesterday” on changes within our schools.  There are many purposeful ways that our schools can be utilizing social media sites, and we need to start figuring this out sooner than later as everyone has the technology to these sites in their pockets any way.

But even in business, companies are extremely fearful of what social media can do.

“In just a few years, social media has come to dominate many of our personal communications. We collaborate daily, sometimes productively, sometimes not. Most organizations, however, still view social media as a threat to productivity, intellectual capital, security, privacy, management authority, or regulatory compliance.” Most Organizations Still Fear Social Media

Recently, social media has impacted a school when a 9 year old student was reporting about the inadequate lunches that were being served in the school cafeteria through her blog.  Ewan McIntosh wrote about this so eloquently in his recent blog post about the subject and how the school tried to actually ban Martha Payne from uploading content to her blog:

Argyll and Bute, the school district rather than the otherwise very supportive school itself, issued a damning edict, preventing Martha from taking any more photos, writing any more blog posts about her lunches. Dinner ladies were, said the illiterate press release (we serve “deserts” to our children, really?), “afraid for their jobs”.

So as a school, the easy thing to do would be simply to ban blogs, Facebook, or Twitter, in fear of people saying negative things about the organization.  The hard work though (and the right thing to do), is to focus on actually getting better.  The voice of those we serve is, and should be, extremely important in the way we do our day-to-day work.  If the meals served there were of an adequate quality, there would have been nothing to block. In fact, I would be surprised if Martha would have even started the blog.  Customers of businesses have learned that they are not happy with something, having a voice on social networks is now an option.  Schools need to realize this as well.  We can be fearful of having these sites that represent our schools, but really, shouldn’t we be more fearful that someone else is going to start our Facebook page for us and misrepresent what our values are?

We should focus on just being better.

Changing world

More leaders from around the world know that connecting with people is imperative.  From the recent article “Twiplomacy“, some interesting statistics were shared regarding the use of social media by many political leaders:

“Some 264 world leaders now have a Twitter account, and the researchers believe that 30 of them do their own tweeting. Altogether they have sent more than 350,000 tweets to almost 52 million followers, the study shows…

World leaders tweet in 43 languages, with English favored by 90 of the accounts. Spanish is the next most-used, with 41 accounts, French is third with 25 accounts and Arabic fourth with 17 accounts.”

Although many nations and their leaders are using Twitter and other social media sites to connect with constituents, the same article goes on to discuss some of the countries that are not as open to the use of this type of communication:

“Sixteen of the G-20 leaders are actively using Twitter for public diplomacy, but it is sad to see that the heads of state and government in China, Saudi Arabia, Indonesia and Italy still have not joined the Twitterverse,” said Matthias Luefkens of Burson-Marteller in Geneva.”

On that list are obviously some countries that would not be considered the most democratic so is it a surprise that they have no interest in extending conversations through social media?  Seeing political leaders like Mayor Nenshi from Calgary not only share his political beliefs, but actually reach out and have conversations with people is something that many are learning will create very strong connections with constituents.

The world is taking notice of the power of social media and are continuously developing ways that they can reach out.

The need for human connection

Recently I read this great article from Simply Zesty regarding the use of social media use within corporations and how they really stress how “customers” want to connect with organizations and how they are connecting back:

“People want to interact and connect with these major companies, and these platforms are the bridge directly to the heart of these organizations,” according to Burson-Marsteller Chief Global Digital Strategist Dallas Lawrence. “What’s even more impressive is how much companies are engaging back with followers. Seventy-nine percent of corporate accounts attempt to engage on Twitter with retweets and ‘@mentions’, and 70% of corporate Facebook pages are responding to comments on their walls and timelines.”

Artists like Lady Gaga, whether you like her or not, understand the importance of connecting with fans (customers) and how they actually make them feel like they are part of something bigger.  Entertainers and athletes can connect with fans in a way that was not possible when I was growing up, and you are seeing people have a different connection with them because of this human connection.

Although the “social” part of social media is extremely important, some businesses are looking to automate responses and prioritizing who they connect with and also what is being said.  This is something that organizations, especially schools, need to really think about as it may cause more harm than good:

“But social media’s real value — what distinguished it from the start from traditional media —  lies in creating deeper, personal connections with followers.  And here automation of content risks backfiring.  When consumers used to turning to social media for real, human intervention and connection end up running up against yet another automated message, the results may not be pretty.” From “Here come the tweeting robots

What many organizations are learning is that actually humanizing their business through social media is something that is helping to build a deeper loyalty to not only the company, but to the vision of the organization.  This recent Adidas campaign that is currently at over two million views on YouTube, has shown how doing something so little can make such a huge impact.  It doesn’t just create excitement, but it brings out a powerful human connection to the business, not only through a famous celebrity connecting with fans, but by showing the emotion of the fan themselves.  What starts off simply as a sweet gesture, turns into an extremely powerful story:

Would you consider buying an Adidas product after seeing this? I know that they have now entered my own consciousness through this campaign.

Great companies and organizations will learn how to evoke this emotion.

Concluding Thoughts

It is easy to say that technology has dehumanized our society, but I would argue that it can actually have the opposite effect.  We can now connect to people in a way that is much easier than in previous generations, and help to build relationships that probably couldn’t exist before.  There is also the ability to further the existing relationships through the use of social media.  Face-to-face is always better, but the opportunity doesn’t always exist.

I love this Marc Prensky quote that really states to me the importance of moving forward in the work that we do, yet still valuing what great schools have always been built upon; relationships.

“We need to teach kids to respect the past but to live in the future.”

As we do move forward during this “printing press time in history”, using social media is something that is inevitable.  It will be present in every facet of our society, as humans innately have a need and desire to connect.  The sooner we as schools learn how to make use of this technology in an effective manner, the more positives that can come out of it.  We will continue to see good organizations make effective use out of using Web 2.0 technologies, but I believe that the great organizations will use social media to connect, learn, and humanize their organization in a way that we never could have before.  If used properly, the future can be more human than ever.

Why YOUR Sharing Matters

cc licensed ( BY ) flickr photo shared by andrew_mc_d

I am going to have to admit it; the term “lurker” drives me nuts.

I know that there is an amount of time where someone is becoming comfortable with the idea of social media, but many have admitted to me that they just look at all the great resources yet are uncomfortable tweeting from their own account.  My response to this is that they simply “retweet” some of the great content they are reading.  You do not have to have original content or come up with the next “big thing” but simply just share.

Here is an example of how sharing and a simple retweet can create a ripple effect.

This morning (in Australia), I received a tweet from someone I don’t know.

Being the “cyber sleuth” that I am, before I responded, I checked out who they were and their tweets.  I was not sure if it was a legitimate account or not since I did not recognize the name, although I recognized the #sd36learn hashtag that they used in their tweet.  This process is something that I do for many tweeters that send me a message because there is definitely some spam out there.  Here is what I found in their profile:

So…not many followers and not many tweets.  Most would be thrown off by this but I was interested in what he had to share so I went through his tweets.  Sure enough, I found this little gem:

So now, with his 26 tweets and his 15 followers, @MrAbdolall simply retweeted a great article that I will now be using as the basis of my “Digital Footprint” workshop (I am still in the process of creating it but feel free to use) that I will be doing in Adelaide, Australia on Wednesday.  It really is that simple.  As I tried to prepare for this workshop, there were so many good ideas that I wanted to talk about, but the Forbes article just made the information so nice and succinct, making it way easier to put together.

So my suggestion to new tweeters…

You may not have many followers and you may not be blogging or creating the next BIG IDEA, but what you share still matters.  You never know the impact you can have by sharing a link or a blog post.  Simply retweeting good information can help anyone, including someone like myself who has almost 40,000 tweets to his credit, continue to learn and grow.

Keep sharing.  That’s it.

Not Going Away

Coming home from San Diego, I may have gone a little overboard on my shopping but I purposely left room in my suitcase to make sure I could bring some things home.  Obviously not enough room though.  With a 50 pound limit, my luggage weighed in at about 61 pounds so I knew that I would have to probably pay a fee for the excess weight.  When asked if I was to take some stuff out and put it into another bag, they told me two bags would cost 60 dollars (because United charges you for even bringing one bag to San Diego) yet the fee for the extra 10 pounds would actually cost 200 dollars.

What?  Who came up with this math?

I saw the picture below the other night and all I could think of is some corporate big wigs sitting in the United offices when they came up with this luggage policy:

So the deal is that I could actually pack 100 pounds of stuff  in two bags and bring it back to Canada for 60 dollars or 61 pounds in one bag for $200.  Not being a mathematician, something obviously was not adding up although I do know that most airline companies have this ridiculous type of policy.

So what was my first reaction? Go to Twitter.  I went to the masses and tweeted something out regarding this ridiculous policy hoping United would respond.

So after that, I hear nothing from United.  Nada.  What could you answer?  Even the people at the desk know it is an idiotic policy and said it when I checked in but short of change it, the company is obviously more interested in the quick buck then it is in long term customer satisfaction.  I’m not saying that I will never fly with them again, but it will be a last resort.

Organizations and leadership has to realize that we all have a voice now.  Check out what happened when someone made a joke about the durability of Smart Cars.  (Thanks to 22 Words for the story)

Not wanting to let someone else define what Smart is about, they responded in a humouros yet informational way:

Then they actually followed up with a picture proving what they are saying:

 So here is a company taking some bad publicity, and actually coming out looking much better in the end because they not only addressed the person, but also because of the way that they addressed them.  To be honest, I have never thought much about Smart Cars, but I had a newfound respect in the way that they addressed a naysayer.  They probably received a ton of great publicity from that one simple tweet than they have with their regular advertising strategy.

I guess what they have realized, and what schools need to realize, is that the Internet is not going away.  People know that they have a voice and why wouldn’t they use it?  I know United has not had a long time to respond to me but are they going to really change their policy?  Will they even have a logical explanation?

Schools and administrators need to be aware of this world and be able to address all stakeholders in an open and transparent way.  Would we rather look like United or would we rather look Smart?

Organizing School/Division Hashtags (Part 1)

I am currently working on a document that can help Parkland School Division share learning across the division through the effective use of hashtags.  Parkland School Division has approximately 10,000 students, therefore it is important that we continue to figure out how to best share information through social media in an organized manner.

I am hoping that along with the information below, people will share any suggestions that will help our school division use this social media site in an effective way so we can connect and learn together.  Please feel free to use any of the information below with your own schools/organizations.

If you are interested in creating a Twitter account for your school, this article I recently wrote can give you of some ideas on how you can use this tool to build a stronger learning community.  I would suggest looking at the “Tweeting for Schools” post.

As this is a comprehensive document, I am going to share it in two parts along with the final Google Document when it is completed.  I encourage you to share your thoughts and suggestions on anything that I have shared.  These are meant to be guidelines and suggestions within our own school division.


As Parkland School Division continues to build its social media presence to connect and learn with stakeholders, we wanted to give some suggestions on how to effectively use Twitter hashtags to connect and share our learning within our organization, as well as within schools.  If you have an effective plan in the building, it can alleviate a lot of confusion later on as you try to change procedures in an attempt to be more effective.  Here are some ideas that will help bring our learning together.

School/School Division Tweets

Whenever there is a tweet from a school Twitter account, it would be beneficial if it would use not only the hashtag for the school to help develop a presence within its own school community, but it would also be helpful to share the information with Parkland School Division so we can also learn alongside the school, as well as share some of the amazing things that are happening in schools with others in our learning community, as well as globally.  Here is an example of a tweet from a school account.  I will use Muir Lake School as an example:

Example tweets from @MuirLake:

Thank you to all of the parents that have helped #MuirLake school this year.  Glad you could come to the volunteer tea!  #psd70

Or to share learning with your school community and all of Parkland School Division:

Great article regarding the #criticalthinking project: My Favorite Liar http://bit.ly/KIu3ls #muirlake #psd70

In the last tweet, you can see the use of 3 hashtags: #criticalthinkingproject, #muirlake, and #psd70.  This enables you to share with anyone watching or searching for information under each hashtag which is beneficial to so many people.  Sending the same link out simply in an email will never reach the audience that a tweet can.  Not only can this be sent out from the @MuirLake account, but it is probable that this will be retweeted by others, including the @psd_70 twitter account.  See the example below:

Tweet from @psd_70:

RT @muirlake Great article regarding the #criticalthinking project: My Favorite Liar http://bit.ly/KIu3ls #muirlake #psd70

Although the @MuirLake account is fairly new and has fewer followers, through retweeting and sharing information, it is more likely to get the information out while creating a larger network.

Of course, tweets are always subject to the number of characters that are being used, so if it is not possible to use the school and division hashtag, that is totally acceptable.  It is however usually  beneficial to try to keep tweets as short as possible.  They are more likely to get retweeted if they have 120 characters or less which gives them room for people to retweet with their twitter user handle contained in the tweet.

Thoughts and Considerations

As there are many initiatives within Parkland School Division,  we want to be thoughtful in how we can share information with both a large audience, as well as others looking for specific information.

For example, if you wanted to have something that is specific to administrators within the school division, you can simply add to the existing hashtag.  #psd70 which could become #psd70_lead.  The nice thing about this is that if you use a service such as Tweetdeck, you will see any hashtags that start with the #psd70 or you can choose to specifically follow #psd70_lead.  Sending an email to only administrators in the school division would ensure that we could get information out to all of them, but we believe in building capacity and if we share information to other staff in our division that are interested in leadership, they can specifically follow the hashtag #psd70_lead as well.  The more we can share, the better we are.  With that being said, we want to be thoughtful in the process so that information is easy to find within our own organization.

Here is an example of a tweet:

Social Media For Administrators (Blog Posts) #psd70_lead #cpchat http://t.co/DopFaHF0

This can be done with other initiatives as well, again by adding to the current #psd70 hashtag.  Our ‘Critical Thinking’ project hashtag could become #psd70_ct, which makes it easy for all those following the #psd70 hashtag to see the information shared on Critical Thinking, as well as the participants can use other ‘general’ hashtags on the topic to ensure a larger audience sees the information as well.  The #CriticalThinking hashtag is one that is highly used and those within our school division would benefit not only from following this hahstag, but sharing to it as well.

Here is another example of a tweet:

Great post for #criticalthinking project. My Favorite Liar | Zen Moments http://t.co/7wlYA3s6 #psd70_ct

As many hashtags can be created through this process, it is important that you have a document that is easily shared and findable to your school division as well as the general public.  This can be shared on any school division websites, or more specifically, as a link on your school division Twitter account.

In the next post, I will be sharing the process of developing hashtags for a school to easily organize across classrooms.  I will share by the end of the week.  I will also be sharing the entire Google Document where the entire article is written.